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FamilyMart “Roughly 40% More Strategy” Summer 2025 Edition – Complete Guide to All 14 Items!

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FamilyMart “Roughly 40% More Strategy” Summer 2025 Edition – Complete Guide to All 14 Items!

※This article is based on multilingual translation from Japanese text using automatic translation
English/Chinese (中文(简体))/Korean (한국어)/Thai (แบบไทย)

Amid continuing inflation, FamilyMart's amazing campaign that increases portions by 40% while keeping prices unchanged is being held again this year!!
The author, who has experienced this campaign for 5 consecutive years, thoroughly reports on the 2025 version's appeal✨
From the naming "Roughly 40%", it feels like this year has evolved even further...!

▼ Campaign Overview

  • Period: August 5, 2025 (Tue) ~ ※Ends when products run out
  • Target stores: All FamilyMart stores nationwide
  • Number of products: Total 14 products (weekly rotation)
  • Price: Same price with "roughly 40% increase"

▼ Key Points!

Same price, bigger and more delicious
Amazing response with same price but significant volume increase!

14 products that change weekly so you won't get bored
Exciting feeling of enjoying new products every week

JUNGLIA OKINAWA collaboration campaign
Chance to win 100,000 yen worth of JTB Travel Gift with "#FamilyMart's Rough Increase Strategy"🎁

Signature product FamiChicken naturally participates
Weight roughly 40% increased for maximum satisfaction

1. Week 1 (8/5~8/11) FamilyMart's signature FamiChicken increase!

FamiChicken (boneless)

Price: 223 yen (240 yen including tax)
Sales period: August 5 (Tue) ~ Ends when sold out

The signature product FamiChicken's weight increased by roughly 40%!!
The crispy batter texture and tender, juicy chicken flavor remains unchanged, but the volume is overwhelming✨
This volume for 240 yen is truly exceptional😍

Pork Cutlet Curry

Price: 555 yen (599 yen including tax)
Sales period: August 5 (Tue) ~ August 11 (Mon)

Authentic dish with curry sauce featuring vegetable umami, acidity, and spice, topped with pork cutlet!
Luxurious specifications with curry sauce, pork cutlet, and rice each increased by roughly 40%🍛
The balance between curry and cutlet is exquisite, enjoyable without getting bored until the end

Roast Chicken Pasta Salad

Price: 369 yen (398 yen including tax)
Sales period: August 5 (Tue) ~ August 11 (Mon)

Pasta mixed with lemon pepper oil, topped with roast chicken and vegetables like radish and cabbage.
All ingredients, pasta, and dressing each increased by roughly 40% for a satisfying dish for health-conscious people☺

Lifeguard (FamilyMart exclusive 700ml)

Price: 150 yen (162 yen including tax)
Sales period: August 5 (Tue) ~ Ends when sold out

The long-selling carbonated drink with the familiar "camouflage yet conspicuous" package is FamilyMart exclusive 700ml!
Super life form drink with 7 vitamins, 7 amino acids, honey and royal jelly increased by roughly 40%🥤

Other snacks

  • Chocolate Biscuits: 139 yen (150 yen including tax)
  • Thin Rice Crackers: 147 yen (158 yen including tax)

Both increased by roughly 40%, perfect for light meals!

2. Week 2 (8/12~8/18) Ice cream to survive the hot summer is also included!

Taberu Farm Milk

Price: 230 yen (248 yen including tax)
Sales period: August 12 (Tue) ~ August 18 (Mon)

Rich yet refreshing taste using 56% Hokkaido milk and Hokkaido fresh cream🍦
Roughly 40% increase, perfect luxurious ice cream experience for hot summer!
Rich but refreshing aftertaste, delicious until the end even with increased volume

Premium Natto Thin Roll Sushi

Price: 389 yen (420 yen including tax)
Sales period: August 12 (Tue) ~ August 18 (Mon)

Bite-sized natto thin rolls seasoned with bonito flakes and kelp umami extract, enhanced through low-temperature aging.
Number of natto rolls increased by roughly 40%, plus 2 packets of "dashi soy sauce" - thoughtful consideration is appreciated✨

Meat Shumai & Black Vinegar Meatballs

Price: 434 yen (468 yen including tax)
Sales period: August 12 (Tue) ~ August 18 (Mon)

Satisfying product with meat shumai containing onions and bamboo shoots, and meatballs coated with black vinegar sauce.
Shumai, meatballs, and even black vinegar sauce increased by roughly 40% for great satisfaction🥟

6-Type Cheese Snack

Price: 128 yen (138 yen including tax)
Sales period: August 12 (Tue) ~ Ends when sold out

Rich and crispy light-textured snack using 6 types of cheese powder.
Content increased by roughly 40%, irresistible for cheese lovers!

3. Week 3 (8/19~8/25) Mapo tofu increased like curry rice!?

Angel Cheesecake

Price: 230 yen (248 yen including tax)
Sales period: August 19 (Tue) ~ August 25 (Mon)

Gentle taste with rich custard and fluffy cheese mousse layered.
Roughly 40% increase makes dessert time even more luxurious🍰
Even with increased volume, the delicate taste is not compromised, only satisfaction increases

Mapo Tofu Rice

Price: 462 yen (498 yen including tax)
Sales period: August 19 (Tue) ~ August 25 (Mon)

Authentic mapo tofu rice with numbing spiciness and aroma of Sichuan pepper, umami of tianmianjiang and doubanjiang sauces🌶
Roughly 40% increase lets you fully enjoy authentic Chinese cuisine!

FamilyMart The Napolitan

Price: 406 yen (438 yen including tax)
Sales period: August 19 (Tue) ~ August 25 (Mon)

Napolitan with ripe tomato sauce featuring umami and sweetness, increased by roughly 40%🍝
Authentic dish with fragrantly stir-fried noodles topped with sausage, onions, peppers, and powdered cheese!
The balance with ingredients becomes exquisite due to increased pasta quantity

Hoshi Tabeyo (Chocolate)

Price: 147 yen (158 yen including tax)
Sales period: August 19 (Tue) ~ Ends when sold out

Popular product with star-shaped crispy snacks soaked in chocolate.
Content increased by roughly 40%, you can fully enjoy the nostalgic taste⭐

Simultaneous event! JUNGLIA OKINAWA collaboration campaign

Implementation period: August 5 (Tue) 12:00 ~ August 14 (Thu)

Follow FamilyMart's official X account (@famima_now) and reply to target posts with **"#FamilyMart's Rough Increase Strategy"** for a chance to win the following for 5 people by lottery🎁

  • Junglia Okinawa 1-Day Ticket for 2 adults
  • JTB Travel Gift worth 100,000 yen

This is definitely a campaign you should participate in!!
Check here for details!

Recommendation level by usage scene!

Lunch use ⭐⭐⭐⭐⭐

Recommended products: FamiChicken, Pork Cutlet Curry, Mapo Tofu Rice, Napolitan
Reason: Full volume that makes you completely satisfied

Light meal/snack use ⭐⭐⭐⭐

Recommended products: Taberu Farm Milk, Angel Cheesecake, various snacks
Reason: Moderate volume with good satisfaction◎

Evening drink accompaniment ⭐⭐⭐⭐⭐

Recommended products: Meat Shumai & Black Vinegar Meatballs, 6-Type Cheese Snack
Reason: Increased volume makes drinking time more fulfilling

SNS posting purpose ⭐⭐⭐⭐⭐

Recommended: All products
Reason: Can participate in campaign with "#FamilyMart's Rough Increase Strategy"

Must-see for business travelers during the period! Hotels with FamilyMart

During the campaign period, if you're on business trip in Tokyo and don't have time to buy campaign products... let me introduce hotels with FamilyMart!

Hotel Intergate Tokyo Kyoboshi
〒104-0031 Tokyo, Chuo-ku, Kyoboshi 3-7-8

Great location, 10 minutes walk from Tokyo Station Yaesu South Exit!
It's a highly recommended hotel for regular business trips, but there's a FamilyMart on the 1st floor, making it one of the hotels I definitely want you to use during this campaign period!
Details here: https://hotel-reviewn.com/hotel/165175

Purchase precautions

⚠️ Precautions

  • Sales periods differ by product (some limited period, some until sold out)
  • Popular products may sell out early
  • Stock availability may vary by store

💡 Tips to get them for sure

  • Target early hours on launch day
  • Check multiple stores for inventory confirmation
  • Collect real-time stock information on SNS

Summary

The 2025 "Roughly 40% Increase Strategy" has reached the highest level ever in terms of product lineup, quality, and cost performance!!
Especially this time, the JUNGLIA OKINAWA collaboration campaign is also being held simultaneously, offering the luxury of even having a chance for an Okinawa trip🏝
True to the catchphrase "Same price, bigger and more delicious", we can only be grateful to FamilyMart for providing such service in an era of inflation✨
With the weekly rotation system, why not visit every week and aim to conquer all products?

※This article was created with reference to FamilyMart Co., Ltd.'s campaign page content.
※Photo source: FamilyMart official website (https://www.family.co.jp/campaign/spot/2508_zakkuri40_cp_je3V9sX.html)