Must-Visit Spots in Chugoku and Shikoku: Local Recommendations from Real Travelers [#Japan Cross-Country Campaign Special Feature]

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Hotel Reviewn by GMO is celebrating the first anniversary of its launch with the nationwide travel-themed “Byūn! Japan Cross‑Country Campaign” 🎉
We asked our followers on X (formerly Twitter) to share their recommended local sightseeing spots and regional gourmet foods, and received many wonderful submissions.
Here, we’ve picked out some of the most enticing gourmet delights from the Chūgoku and Shikoku regions✨

The Chugoku and Shikoku regions are located at the western end of Honshu and south of it.
The Chugoku region is on the west side of Honshu, with the Seto Inland Sea coast being warm and the San'in side facing the Sea of Japan. It has many attractions, such as the World Heritage Site of Miyajima and Hiroshima Peace Memorial Park. The Shikoku region is located south of Honshu, across the Seto Inland Sea. It is known for its 88 pilgrimage sites and fresh seafood, allowing visitors to enjoy both nature and gourmet food at the same time.

Keep reading for travel inspiration!

Sanuki Udon (Kagawa Prefecture)

The silky throat-feel and satisfyingly firm bite make Sanuki udon utterly addictive.

When you think of Kagawa, you think of this dish! For locals it’s a daily staple, and tourists love embarking on udon-hopping tours. At self-service shops you can choose your favorite toppings, or seek out hidden gems off the beaten path. Take a break on your journey and savor the authentic flavor.

Source: Udon Prefecture Travel Net (https://www.my-kagawa.jp/udon)

Mikan Oranges (Ehime Prefecture)

Ehime’s mikan oranges, basking in abundant sunshine, strike the perfect balance of sweetness and tartness!

The moment you peel one, its aroma and juiciness will make you smile. Many orchards offer mikan-picking experiences, so you can enjoy harvesting in nature. For souvenirs, mikan juice and jellies are also popular—perfect for snacking on the go.

Source: Kajuen Co., Ltd. (https://www.kajuen.co.jp/introduction/item01.htm)

Okonomiyaki (Hiroshima Prefecture)

A Hiroshima must-have! Layered with cabbage, pork, and noodles (soba or udon), this hearty okonomiyaki is surprisingly easy to finish.

Many restaurants prepare it right before your eyes, adding to the live cooking experience. Be sure to try this beloved local specialty straight off the hot iron plate!

Source: Okonomiyaki Micchan Sohonten (https://www.okonomi.co.jp/)

Seared Bonito (Kochi Prefecture)

The crispy, charred exterior and rare interior of seared bonito are irresistible.

A Kochi specialty, especially when straw-grilled for that unforgettable smoky aroma. Enjoy it simply with ponzu, salt, and condiments—the true Kochi way. Pair with local sake for a leisurely Tosa-style feast.

Source: Myojinmaru (https://myojinmaru.jp/)

Tai-meshi (Ehime Prefecture)

Ehime’s tai‑meshi comes in two delightful styles.

The Chuyo style tops rice with fresh sea bream sashimi and sauce, while the Nanyo style cooks a whole sea bream with the rice. Both pack an intense umami punch—perfect for a feast on the road. Tasting different versions is part of the fun!

Source: Uwajima Taimeshi Gansui (https://www.gansui.jp/)

Uirō (Yamaguchi Prefecture)

Chewy and moist, Yamaguchi’s uirō is a nostalgic Japanese confection with depth.

Available in flavors like matcha and brown sugar, its elegant appearance pairs beautifully with tea. It makes a thoughtful souvenir, and tasting it fresh at a local shop is unforgettable.

Source: Mihorido, Yamaguchi Confectionery (https://www.mihorido.com/)

Izumo Taisha Shrine (Izumo City, Shimane Prefecture)

Known as the “God of Matchmaking,” Izumo Taisha Shrine exudes a sacred atmosphere.

Visitors come from all over Japan to pray not only for romantic blessings but also for any life connections or career fortunes. A leisurely stroll through the spacious grounds is refreshingly uplifting.

For your stay, consider Masuya Ryokan, Onshi no Yado at Izumo Taisha!

In addition to its prime location within walking distance of the shrine, the delicious meals make this inn especially appealing✨

Source: Izumo Taisha Shrine (https://izumooyashiro.or.jp/)

Itsukushima Shrine (Hatsukaichi City, Hiroshima Prefecture)

The vermilion shrine appearing to float on the sea is a UNESCO World Heritage site.

Tidal changes alter the view of the shrine, offering different spectacles depending on the time of visit. Its historical ties to Taira no Kiyomori and the serene torii gate make for a mystical experience. Feel the sea breeze and enjoy a moment of otherworldly calm.

We recommend staying at Hotel Miyajima Bessō when visiting Itsukushima Shrine.

With modern Japanese-style rooms, a farm-to-table restaurant, and an observatory bath, it guarantees satisfaction! Enjoy complimentary drinks and Momiji Manju as part of their hospitality✨

Source: Miyajima Tourism Association (https://www.miyajima.or.jp/sightseeing/ss_itsukushima.html)

Oysters (Hiroshima Prefecture)

Plump, briny, and full of flavor—Hiroshima’s winter oyster bounty is irresistible.

Whether grilled, fried, or in a hot pot, they’re all delicious. Raised in the calm Seto Inland Sea, these oysters are mineral-rich and nutritious—perfect comfort food for a chilly journey.

Source: Hiroshima Fisheries Cooperative (https://www.hs-gyoren.jp/h-kaki.html)

Shimanami Kaidō (Hiroshima & Ehime Prefectures)

The breathtaking scenery of sea, sky, and bridges along the Shimanami Kaidō feels like a living painting.

Popular for both driving and cycling, the route connects islands dotted with gourmet spots and stylish cafés. Feel the breeze as you explore at your own pace.

Source: JB Honshi Expressway – Shimanami Kaidō (https://www.jb-honshi.co.jp/shimanami/)

Tottori Sand Dunes (Tottori City, Tottori Prefecture)

The vast sand sea of the Tottori Sand Dunes feels like stepping into another world.

Ride a camel for a leisurely stroll or sandboard down the slopes. At sunrise and sunset, the gradient of sky and sand is truly magical. Don’t miss this natural masterpiece!

Source: Tottori Sand Dunes | Official Tottori Travel Information (https://www.tottori-guide.jp/sakyu/)

“Beta Fumi” Slope (Eshima Ohashi Bridge, Shimane Prefecture)

Known online as the “Beta Fumi” slope, the Eshima Ohashi Bridge offers one of Japan’s most Instagrammable views.

Its seemingly steep incline feels gentler in person—but it’s perfect for photos! Linking Shimane and Tottori, this bridge adds a bit of adventure to your trip.

Source: Eshima Ohashi Bridge – Beta Fumi Slope | Tottori Tourist Federation (https://www.tottori-guide.jp/tourism/tour/view/996)

Miyajima Island (Hatsukaichi City, Hiroshima Prefecture)

One of Japan’s Three Most Scenic Spots, Miyajima Island is home to Itsukushima Shrine, Mt. Misen’s nature trails, and friendly deer roaming freely.

Enjoy strolling with a Momiji Manju in hand or savoring grilled oysters as you explore. The ferry ride itself is part of the fun—an essential stop on any Hiroshima itinerary.

Source: Miyajima Tourism Association (https://www.miyajima.or.jp/)

Chūgoku–Shikoku Edition: Introducing Tiger‑kun and Momiji Manju

As part of the campaign, winners will receive an original acrylic keychain from Hotel Reviewn by GMO 🎁
This time Tiger‑kun appears in a region‑exclusive costume!

Chūgoku–Shikoku Version Tiger

This design features a collaboration of autumn leaves and Momiji Manju. Momiji Manju originated on Miyajima Island in Hiroshima and are cute cakes shaped like maple leaves. Inside the fluffy castella dough you’ll find smooth or chunky red bean paste packed with gentle sweetness. Recently, chocolate, cream, and cheese variations have become popular, adding to the fun of choosing your favorite. While they make excellent souvenirs, enjoying one freshly baked on-site is truly special! Loved by all generations, they are Hiroshima’s iconic sweet treat.

Summary

The Chūgoku and Shikoku regions offer a wealth of local gourmet foods and sightseeing spots.
After an active day of exploring, there’s nothing better than relaxing over a delicious regional meal!

And don’t forget, our “Byūn! Japan Cross‑Country Campaign” by Hotel Reviewn by GMO features Tiger‑kun in exclusive local costumes!
For the Chūgoku–Shikoku edition, it’s a Momiji × Momiji Manju design that beautifully symbolizes the region’s culture.

Next time, we’ll introduce recommended gourmet foods and sightseeing spots in Kyushu—Kumamoto, Fukuoka, Nagasaki, and more! 🍓🥟♨️
Featuring Utsunomiya gyoza, Mizusawa udon, natto dishes, and other hidden “delicious delights” you won’t want to miss. Stay tuned!✨