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Must-Visit Hokuriku Destinations: Local Recommendations from Real Travelers [#ViewnJapanCrossCountryCampaign Special Feature]

2025.05.05

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※This article is multilingual based on automatic translation from Japanese text
English(English)/Chinese(中文(简体))/Korean(한국어)/Thai(แบบไทย)

Currently, "Hotel Reviewn by GMO" is holding the "Viewn Japan Cross-Country Campaign" to commemorate the 1st anniversary of our service launch, with the theme of traveling across the country🎉
In this campaign, we recruited recommendations for tourist attractions and local gourmet food from each region on our official X (formerly Twitter), and many people participated.
From among these, we're featuring particularly attractive gourmet foods from the Hokuriku region✨

The Hokuriku region consists of three prefectures - Ishikawa, Toyama, and Fukui - located on the Japan Sea side of central Honshu, Japan's main island. It's accessible in about 2.5 hours from Tokyo via the Hokuriku Shinkansen, and about 3 hours from Osaka by limited express train. Blessed with a rich natural environment nestled between the Japan Alps and the Japan Sea, the region is abundant in fresh seafood and mountain delicacies.

Please check it out to the end for your travel reference!

Hachiban Ramen(Ishikawa, Toyama, Fukui, Okayama, Nagano Prefectures)

"Hachiban Ramen" is a local ramen chain that was born in the middle of rural fields along National Route 8 in Kaga City, Ishikawa Prefecture🍜
The signature menu item Vegetable Ramen features plenty of stir-fried vegetables and light soup. There's also a rich lineup including "Chashu Ramen" and "Kara-men," with the distinctive kamaboko topped with the number "8" being particularly memorable.

With locations centered in Ishikawa, Toyama, and Fukui, and also expanding to Okayama and Nagano, it's beloved as "Hokuriku soul food" that you can casually drop by during your travels.

Hachiban Ramen

Source: Hachiban Ramen(https://www.hachiban.jp/

Kanazawa Oden(Kanazawa City, Ishikawa Prefecture)

"Kanazawa Oden," famous as a gourmet dish that can be enjoyed year-round, features Kyoto-style light soup and ingredients unique to Kanazawa✨
Unique ingredients such as whelk, wheat gluten, and red kamaboko are used, creating a taste that continues to be loved by locals.

Popular restaurants are often fully booked day after day, so advance reservations are recommended when traveling to Kanazawa.
Why not experience the depth of regional culture and ingredients through Kanazawa Oden?😋

A recommended hotel for Kanazawa tourism is "OMO5 Kanazawa Katamachi." It's one of the Hoshino Resort's OMO series.

Not only can you walk to tourist attractions, but going to eat at restaurants recommended by the hotel is also a wonderful way to spend your time.

Kanazawa Oden

Toyama Black Ramen(Toyama Prefecture)

"Toyama Black Ramen" features jet-black soup based on dark soy sauce, thick noodles, and plenty of black pepper.
Known nationwide as Toyama's specialty ramen, its punchy flavor creates an unforgettable impact once you try it🔥

Starting with the original famous restaurant "Taiki," the taste variations differ by establishment, so ramen hopping and taste comparisons are also recommended. Ramen lovers should definitely savor the authentic taste in Toyama!

A recommended accommodation for Toyama tourism is "Hokuriku Toyama Japan's Famous Hot Springs Kintaro Onsen."

The highlight is being able to enjoy the rare mixed spring of sulfur and salt water that was selected as one of Japan's Top 100 Hot Springs!

How about a healing Toyama trip with spacious outdoor baths and comfortable rooms?

Toyama Black Ramen

Source: Taiki(http://www.nisicho-taiki.com/

Habutae Kurumi(Katsuyama City, Fukui Prefecture)

"Habutae Kurumi" is a Fukui confectionery where chewy habutae mochi, fragrant walnuts, and fluffy choux pastry come together in perfect harmony.
It's a delicate sweet that fuses Japanese and Western elements, elegant in both appearance and taste🍰

Perfect for gifts and seasonal souvenirs.
The manufacturer "Hayakawa" also handles a diverse range of Japanese and Western confections, and their official website's online shop is also recommended!

A recommended accommodation when traveling to Fukui Prefecture is "Traditional Ryokan Warmth Haiya."

It's a wonderful inn where you can spend luxurious moments at a traditional ryokan established in the 17th year of the Meiji era.

Habutae Kurumi

Source: Hayakawa(https://habutaekurumi.com/

Heshiko(Fukui Prefecture)

"Heshiko," a representative fermented gourmet food of Fukui Prefecture, is a preserved food made by salting fish such as mackerel and aging it in rice bran.
Selected as one of Japan's 100 Local Dishes, its deep flavor and aroma have an addictive appeal once you try it.

Popular when lightly grilled and eaten as is, or as ochazuke, onigiri, or sushi topping.
It's highly rated not only as a meal during travel but also as a Fukui souvenir.

Heshiko

Source: Fukui Prefecture Official Tourism Site Fukui.com(https://www.fuku-e.com/feature/heshiko

Hokuriku Region ver Tiger-kun and Kenrokuen Introduction

In this campaign, we're giving away Hotel Reviewn by GMO original acrylic keychains to winners🎁
Tiger-kun appears in region-limited costumes!

Hokuriku Version Tiger

Holding a Wajima lacquerware vessel in Kenrokuen, finished in an elegant design. Kenrokuen is one of the 'Three Great Gardens of Japan' alongside Okayama's Korakuen and Mito's Kairakuen. It's a famous spot beloved not only by tourists but also by locals for its seasonal beauty and charming scenery.

Summary

The Hokuriku region has many attractive local gourmet foods rooted in history and local culture.
From locally-originated ramen like "Hachiban Ramen" and "Toyama Black Ramen," traditional flavors like "Kanazawa Oden" and "Heshiko," to "Habutae Kurumi" perfect for gifts, these uniquely Hokuriku flavors add even more enjoyment to your travels.

And in the "Viewn Japan Cross-Country Campaign" by "Hotel Reviewn by GMO," which conveys such regional charm, Tiger-kun in local costumes is also appearing!
The Hokuriku version features a design combining Kenrokuen × Wajima lacquerware, symbolizing Hokuriku's distinctive culture.

Next time, we plan to introduce recommended gourmet food & tourist attractions from "Tochigi, Gunma, Ibaraki" and other North Kanto regions🍓🥟♨️
Unknown "delicious foods" including Utsunomiya gyoza, Mizusawa udon, and natto gourmet will appear one after another!
Please look forward to the next installment✨