New Year Ekiden in Gunma: The Ultimate Spectator’s Guide and Top Nearby Hotel Recommendations

2024.12.30

ホテルレビューン事務局

※This article is automatically translated into multiple languages based on the original Japanese text
English (English)/Chinese（简体）/Korean（한국어）/Thai（แบบไทย）

Every year, the New Year Ekiden, the thrilling race that colors the start of the year, unfolds. Once again this year, top teams from across the country will gather for fierce competition. Held on the stage of Gunma-ken, experiencing this dramatic race up close is a fantastic way to kick off your year!

[GMO Internet Group (Track & Field Team)] celebrated their first victory at the 65th Higashi-Nihon Jitsugyodan Ekiden Race, and momentum is building as we look ahead to the New Year Ekiden. Why not come support the athletes whose unwavering efforts and passion are on full display?

To enjoy the race comfortably, preparation is key. In this article, we introduce convenient hotels around the course to support your seamless New Year Ekiden spectating experience!

Introduction to GMO Internet Group Track & Field Team

· Team Overview
The GMO Internet Group Track & Field Team was established in 2016 as a corporate running team with the goal of “developing world-class No.1 athletes.” They emphasize developing talented runners and fostering international success, with top domestic and overseas athletes on their roster.

· Team History
Since its inception, the team has focused primarily on long-distance events and made its New Year Ekiden debut in 2020. In the 2023 race, they finished 5th, cementing their reputation as a formidable team. Under the expert guidance of Aoyama Gakuin Daigaku’s coach Susumu Hara as the “EKIDEN Director,” their specialized coaching structure stands out.

Official Website of GMO Internet Group Track & Field Team (https://athletes.gmo.jp/)

About New Year Ekiden 2025

New Year Ekiden 2025 (The 69th All-Japan Corporate Team Ekiden Race) will be held on January 1, 2025. This traditional corporate ekiden showcases Japan’s top corporate runners, with both the start and finish lines at the Gunma-kenchō.

· Event Name: New Year Ekiden in Gunma
· Date & Time: Wednesday, January 1, 2025
· Start: 9:15 AM

Spectating & Support

Watching from the roadside is allowed. Complimentary parking is provided at the cheering points—but be aware it may fill up quickly!

Spectator Etiquette

Observe Traffic Restrictions
On race day, traffic controls will be in effect around the course. Please watch only from designated areas and avoid illegal parking or violating traffic rules.
Use Cheering Parking Areas
Free parking is available in Gunma-ken at designated cheering lots. If lots are full, please move elsewhere to avoid inconveniencing local residents. Carry your trash out with you and do not enter private property.
Consider the Runners
Avoid loud shouting directly at runners or using flash photography, and keep a safe distance to not disrupt their concentration.
Prepare for Cold Weather
Winter winds in Gunma can be harsh—dress warmly. If you plan to spectate outdoors for extended periods, bring hot drinks and appropriate cold-weather gear.

How to Enjoy

Observe Team Strategies
The New Year Ekiden is as much about tactics as endurance—watch how each team allocates their ace runners across sections, especially for dramatic comebacks and performances by international athletes.
Cheer Your Favorite Team
Create your own favorite team—Toyota Jidōsha, Asahi Kasei, or GMO Internet Group—and cheer them on for a more engaging experience. Research your favorite runner’s background for added excitement.
Enjoy TV Broadcast Analysis
TBS’s live coverage features expert commentators who break down the race in detail. Even if you can’t be there in person, you can enjoy real-time analysis.
Savor Local Gourmet
Indulge in Gunma’s regional specialties and local foods near the cheering points—making the event a celebration of both sport and local culture.

Top 3 Recommended Hotels for New Year Ekiden Spectators

① Toyoko INN Maebashi-Ekimae

Toyoko INN Maebashi-Ekimae is a short distance from the race start, but it’s steps from Maebashi Station, offering excellent train access. It’s also convenient for sightseeing and business!

Hotel Highlights

Prime Station Location: A 30-second walk from Maebashi Station South Exit—perfect for train travel.
Comfortable Rooms: Clean, simple rooms provide a relaxing space.
Free Breakfast: Enjoy a complimentary morning buffet daily.
Free Wi-Fi: Available in all rooms at no extra charge.
Parking: Both multi-story and surface lots available for guests arriving by car.

For reservations and Wi‑Fi speed checks via Hotel Reviewn by GMO, click here!

Toyoko INN Official Website (https://www.toyoko-inn.com/index.php/search/detail/00124/)

② Maebashi Hotel Suncanto

Hotel Suncanto sits conveniently between the race start and the nearest station. With free parking, arriving by car is smooth and easy.

Hotel Highlights

Convenient Location: Midway between the station and the start line for easy access.
Free Parking: Worry-free parking for those arriving by car.
Comfortable Rooms: Clean, simple rooms for a restful stay.
Complimentary Drinks: Enjoy coffee, juice, and more in the lobby at no charge.
Free Wi-Fi: Available in all rooms.

For reservations and Wi‑Fi speed checks via Hotel Reviewn by GMO, click here!

Maebashi Hotel Suncanto Official Website (https://gemini.google.com/app/7384d9649db3dd23?hl=ja)

③ Gunma Royal Hotel

Gunma Royal Hotel is located just minutes from the Gunma-kenchō start line, making it ideal for spectating. With free parking available, guests arriving by car can relax and enjoy the event!

Hotel Highlights

Excellent Access: Only a few minutes’ drive to Gunma-kenchō—watch the race start up close.
Spacious Rooms: Relax in roomy accommodations.
Comprehensive Facilities: Enjoy the large public bath, restaurant, bar, and more onsite.
Free Parking: Worry-free parking for guests arriving by car.
Convenience: Nearby convenience stores and restaurants add to the hotel’s appeal.

For reservations and Wi‑Fi speed checks via Hotel Reviewn by GMO, click here!

Gunma Royal Hotel Official Website (https://www.grh.co.jp/#)

Conclusion

Feel the excitement of athletes charging into the New Year! The New Year Ekiden in Gunma ignites the city from early morning. Cheer on the runners as they race through stunning natural landscapes and welcome the New Year in a vibrant atmosphere.

Their determined runs, the roaring cheers from the roadside, and the crisp New Year’s air create a sensory spectacle. Support the athletes as they power through Gunma’s beautiful scenery and make unforgettable memories!

For a comfortable spectating experience, book your hotel early. Many hotels offer easy station access and convenient locations for race viewing. After the event, unwind in Gunma’s hot springs or savor local gourmet delights✨

The New Year Ekiden is more than just a sporting event. It symbolizes hope for the year ahead and the vitality of the community! Experience this special moment for yourself.